A compelling retail film for the M-Series that would showcase that TV’s impressive picture quality attributes. A visually striking 60-second film with sequences that metaphorically demonstrated key technical features of the M-Series like screen brightness and fast refresh rate. Created as part of a long-term campaign, our film tells both a product and a feature story. We built the film in chapters, intended to capture and retain the viewer’s attention throughout. Each chapter tells the story of a key technological feature in the TV; precision, brightness, quantum colour, and refresh rates.